About Mirror42
Your Business Visualized
Cloud computing and Saas software is redefining the way business managers consume information. You want to access your business reports anywhere on any device. Prepare your monday morning meeting on sunday evening at home with your iPad. Flip out your iPhone for the quick status update. Or dive deep into analytics to find some new facts using your laptop.
With Mirror42 businesses can consolidate their key metrics in the cloud, build powerful scorecards and dashboards, access it on any device and share it securely with employees, business partners, customers and shareholders.
Values
- Share and learn from collective wisdom
- Software as a Service (SaaS) is the most capital efficient way to deploy and use software for both vendor and customer.
- “Make everything as simple as possible, but not simpler”: Albert Einstein
- Try before you buy
Company Name
Our company name was been inspired by a passage from the book, “The Hitchhikers Guide to the Galaxy” by Douglas Adams. In this book, Douglas Adams lets a computer answer the ultimate question of life, the universe, and everything. The question = Why? Deep Thought, the second greatest computer in the Universe of Time and Space, comes up with the very simple and unexpected answer of “42″.
Company History
Mirror42 started in 2004 as a company focused on IT Performance Management. After the launch of KPI Library in 2007, Mirror42 starts representing a “new” way of Performance Management, based on information sharing, community wisdom and affordable software as a service solutions. Below a brief company history.
| 2004 - Mar | Mirror42 was founded by Karel van der Poel, Pieter Goris, Erik Hoffmann and Arjen Pront. |
| 2005 | Mirror42 signs up first customers. |
| 2006 | Mirror42 grows to 60 customers in 16 countries. Lawrence Pit and Guus Mathijssen join Mirror42. |
| 2007 - Sep | Mirror42 Launches KPI Library, Jochen Pohle joins Mirror42. |
| 2007 - Dec | Mirror42 raises capital from Newion Investments and Solid Ventures |
| 2008 | 50.000 KPI Library members. Paul van Nistelrooy joins Mirror42. |
| 2009 | KPI Library Q&A, Benchmarks, Groups, Expert Blogs released |
| 2009 - May | 100.000 KPI Library members. |
| 2009 - Dec | Mirror42 launches KPI Benchmark, KPI Dashboard and KPI Project: SaaS solutions for performance management. |
| 2010 - March | Mirror42 launches KPI Library Affiliate program |
| 2010 - May | Mirror42 welcomes 500 customers on its SaaS platform |
| 2010 - Oct | Mirror42 launches KPI Dashboard Partner Edition, a White-label OEM solutions of its SaaS platform. |
| 2010 - Nov | 250.000 KPI Library members. |
| 2010 - Dec | Mirror42 moves to new office space at Herengracht in Amsterdam. |
| 2011 - Feb | Mirror42 launches “the KPI Dashboard Store” |
