About Mirror42

Your Business Visualized

Cloud computing and Saas software is redefining the way business managers consume information. You want to access your business reports anywhere on any device. Prepare your monday morning meeting on sunday evening at home with your iPad. Flip out your iPhone for the quick status update. Or dive deep into analytics to find some new facts using your laptop.
With Mirror42 businesses can consolidate their key metrics in the cloud, build powerful scorecards and dashboards, access it on any device and share it securely with employees, business partners, customers and shareholders.

Values

  • Share and learn from collective wisdom
  • Software as a Service (SaaS) is the most capital efficient way to deploy and use software for both vendor and customer.
  • “Make everything as simple as possible, but not simpler”: Albert Einstein
  • Try before you buy

Company Name

Our company name was been inspired by a passage from the book, “The Hitchhikers Guide to the Galaxy” by Douglas Adams. In this book, Douglas Adams lets a computer answer the ultimate question of life, the universe, and everything. The question = Why? Deep Thought, the second greatest computer in the Universe of Time and Space, comes up with the very simple and unexpected answer of “42″.

Company History

Mirror42 started in 2004 as a company focused on IT Performance Management. After the launch of KPI Library in 2007, Mirror42 starts representing a “new” way of Performance Management, based on information sharing, community wisdom and affordable software as a service solutions. Below a brief company history.

2004 - MarMirror42 was founded by Karel van der Poel, Pieter Goris, Erik Hoffmann and Arjen Pront.
2005Mirror42 signs up first customers.
2006Mirror42 grows to 60 customers in 16 countries. Lawrence Pit and Guus Mathijssen join Mirror42.
2007 - Sep Mirror42 Launches KPI Library, Jochen Pohle joins Mirror42.
2007 - DecMirror42 raises capital from Newion Investments and Solid Ventures
2008 50.000 KPI Library members. Paul van Nistelrooy joins Mirror42.
2009 KPI Library Q&A, Benchmarks, Groups, Expert Blogs released
2009 - May 100.000 KPI Library members.
2009 - Dec Mirror42 launches KPI Benchmark, KPI Dashboard and KPI Project: SaaS solutions for performance management.
2010 - March Mirror42 launches KPI Library Affiliate program
2010 - May Mirror42 welcomes 500 customers on its SaaS platform
2010 - Oct Mirror42 launches KPI Dashboard Partner Edition, a White-label OEM solutions of its SaaS platform.
2010 - Nov 250.000 KPI Library members.
2010 - Dec Mirror42 moves to new office space at Herengracht in Amsterdam.
2011 - Feb Mirror42 launches “the KPI Dashboard Store”