About

dashboards screenshot

Gain Perspective

Improving business performance is about knowing where you where, are and are going to be in relation to your business goals and targets. Measuring business metrics or Key Performance Indicators is about measuring your progress towards these goals.
To many businesses are stuck in “status reporting” with reports that only show the current status and have no way of comparing that to past performance or extrapolate this to future performance, let alone compare to targets.
Mirror42 is the cloud performance management company that delivers the tools and content to enable businesses to rapidly deploy powerful business performance solutions to improve business performance.
With Mirror42 businesses can rapidly deploy a business performance management application in the cloud that allow them to consolidate key business metrics daily and analyze past, present and predicted performance with KPI scorecards and dashboards, always on, 24/7, accessible on any device, mobile, tablet and computer.

Values

  • Software as a Service (SaaS) is the most capital efficient way to deploy and use software for both vendor and customer.
  • “Make everything as simple as possible, but not simpler”: Albert Einstein
  • What gets measured gets done

Company Name

Our company name was been inspired by a passage from the book, “The Hitchhikers Guide to the Galaxy” by Douglas Adams. In this book, Douglas Adams lets a computer answer the ultimate question of life, the universe, and everything. The question = Why? Deep Thought, the second greatest computer in the Universe of Time and Space, comes up with the very simple and unexpected answer of “42″.

Company History

Mirror42 started in 2004 as a company focused on IT Performance Management. After the launch of KPI Library in 2007, Mirror42 starts representing a “new” way of Performance Management, based on information sharing, community wisdom and affordable software as a service solutions. Below a brief company history.

2004 – MarMirror42 was founded by Karel van der Poel, Pieter Goris, Erik Hoffmann and Arjen Pront.
2005Mirror42 signs up first customers.
2006Mirror42 grows to 60 customers in 16 countries.
2007 – Sep Mirror42 Launches KPI Library
2007 – DecMirror42 raises capital from Newion Investments and Solid Ventures
2008 50.000 KPI Library users.
2009 KPI Library Q&A, Benchmarks, Groups, Expert Blogs released
2009 – May 100.000 KPI Library users.
2009 – Dec Mirror42 launches KPI Benchmark and KPI Dashboard: Cloud solutions for performance management.
2010 – May Mirror42 welcomes 500 customers on its SaaS platform
2010 – Oct Mirror42 launches KPI White-label OEM solutions of its SaaS platform.
2010 – Nov 250.000 KPI Library users.
2011 – Feb Mirror42 launches “the Store”
2012 – Aug KPI Library reaches over 400.000 users